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Corporate philosophy The three elements of management resources are known as “human beings”, “products”, and “money” but “information”, “time”, and “intellectual property rights” has added over time and companies are pursuing a full effect with using all of these elements effectively. It had a tendency of a fluid payoff of “human beings” which is the most important for management resources by information revolution that took place in the second half of the twentieth century. In the beautiful name of IT impulsion, the amount of information and speedy works ware taken a leap of faith as the best for the management and place disproportionate weight on the conclusion that output technically and it seems the conclusion taken from evaluation based on the “cogitation” that “human being” normally has being trivialized. We obtained a business model patent right (patent number3761077) as “rental cell-phone service” from the foundational concept that IT devices is the tool which transmit and process the information accurately, provide the correct service which was built with the order, settlement, and control system over the time and distance. We could prepare a distinct budget due to make the fixed cost of cell-phone to the fluid price of renting a cell-phone just when, how long, how many devices customer needs. About the detail of our service, we try to enhance “quality” and “reassurance” such as location information using with GPS function and also voice call, messaging, and images and we will keep on processing the applications cell-phones have and provide it as “rental service”. I do respect all of my staff’s personality and we will create a new market as “rental provider”, a new business category of “service” and “soft ware” comes from all staff’s proud and passions. We will keep on improving to reach our goal to be a company that required from social world. PuPuRu International Inc. President / C.E.O |